LIF Media Inc. ("LIF Media", "we", "us", "our") is a video production company based in Moncton, New Brunswick, Canada. This Privacy Policy explains what personal information we collect through this website, how we use it, and your rights under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
What we collect
When you submit a contact or project inquiry form, we collect the information you provide: your name and email address (required), and optionally your phone number, company name, budget range, service interest, and project details. We do not collect payment information, passwords, or sensitive personal data through this website.
Our website also automatically collects anonymized analytics data — including pages visited, session duration, device type, and general location — through Google Analytics 4.
How we use your information
We use the information you submit through our forms solely to respond to your inquiry and discuss a potential project. We do not sell, rent, or share your personal information with third parties for their own marketing purposes.
We use analytics data to understand how visitors find and use our website so we can improve it. This data is anonymized and not linked to individual identities.
Third-party services
This website uses the following third-party services that may process your data:
- EmailJS — processes form submissions to deliver your inquiry to our inbox. EmailJS temporarily handles your form data on their servers. See the EmailJS Privacy Policy.
- Google Analytics 4 — collects anonymized usage data to help us understand site traffic. See Google's Privacy Policy.
- Google Ads — conversion tracking that helps us measure whether ad clicks result in inquiries. This does not identify you personally.
- Calendly — if you book a discovery call using our Calendly link, Calendly collects your name, email, and booking details directly. See the Calendly Privacy Policy.
- Cloudinary — serves images and media on this website. No personal data is shared with Cloudinary from your use of this site.
Cookies
Google Analytics 4 and Google Ads set cookies in your browser to distinguish visitors and track conversions. These cookies do not contain personally identifiable information. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on, or by adjusting your browser's cookie settings.
Data retention
Inquiry emails delivered to our inbox are retained for as long as necessary to manage our client relationships and comply with legal obligations. Google Analytics data is retained according to Google's standard retention settings. We do not store form submission data on our own servers.
Your rights under PIPEDA
Under Canada's PIPEDA, you have the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Withdraw consent to the collection or use of your personal information (subject to legal or contractual restrictions)
- Lodge a complaint with the Office of the Privacy Commissioner of Canada
To exercise any of these rights, contact us at contact@lifmedia.ca.
Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the website after any changes constitutes acceptance of the updated policy.
Contact
LIF Media Inc.
21 Rue Foxtrot, Moncton, New Brunswick, E1C 1E6, Canada
contact@lifmedia.ca
+1 (506) 688-7043